This isn’t your typical marketing textbook full of jargon and fluff. (Well, I do use some marketing jargon, but it is all explained!)
This is a no-nonsense, straight-talking resource designed to help you understand and implement marketing strategies without feeling overwhelmed. Whether you’re a one-person business, or part of a small team, the workbook is packed with practical advice.
For each area of marketing, I’ve included an example using my own business, followed by a blank template for you to complete for your business.
Here are some of the areas covered in the workbook:
What are your business goals?
Who are you selling to?
Do you know your market?
Who are your competitors?
What channels will you use?
And plenty more!
This isn’t your typical marketing textbook full of jargon and fluff. (Well, I do use some marketing jargon, but it is all explained!)
This is a no-nonsense, straight-talking resource designed to help you understand and implement marketing strategies without feeling overwhelmed. Whether you’re a one-person business, or part of a small team, the workbook is packed with practical advice.
For each area of marketing, I’ve included an example using my own business, followed by a blank template for you to complete for your business.
Here are some of the areas covered in the workbook:
What are your business goals?
Who are you selling to?
Do you know your market?
Who are your competitors?
What channels will you use?
And plenty more!