I’m Lucy, founder of The Marketing Lab.

With over 20 years’ experience, I work with leadership teams to diagnose where marketing has become fragmented, inconsistent or disconnected from commercial priorities.

My work is structured and practical. No jargon. No unnecessary complexity.
Just clear diagnosis, decisive direction and strategies that make sense across your organisation.

I’ve worked with ambitious start-ups, scaling SMEs and established organisations often at the point where marketing activity has accelerated but alignment with business objectives has slipped.

Through structured diagnostics, I uncover:

• Where messaging has drifted
• Where brand and positioning lack clarity
• Where digital presence is underperforming
• Where decision-making has lost strategic focus

The outcome is alignment, across brand, messaging, channels and leadership priorities giving you the confidence to move forward with clarity and control.