testimonials

Child in outdoor gear sitting on a fallen tree, using binoculars to look into the woods, with a map, thermos, and cup nearby in a forest setting.

Lucy, has been working as a marketing consultant with the Trust for a year. This has given focus to the direction of the charity and improved data management. Lucy has been a fantastic contributor with the enthusiasm and professionalism needed for a tight brief. We are continuing to work together to bring the importance of summer camps to more UK children.

Joanna Walter

Camp Director

The Summer Camps Trust

Curved interior view of a multi-level library with shelves full of colorful books.

Lucy originally started work with us just to focus our social media better. After a year, she is master minding all our promotional efforts and producing great results. Thank you, Lucy.

Jean Macdonald

Director

The Huxley Trust

Group of six diverse business professionals standing in a corporate hallway, smiling, dressed in business attire.

We've been very pleased with Lucy's straight forward help, support and advice since engaging with Mkt Lab more than a year ago. She is flexible, honest, creative and resourceful. We are very happy to continue working with Mkt Lab on an ongoing basis.

William Townsend

Managing Director

Education Support Professionals

People viewing and discussing artwork in an art gallery.

Lucy worked with us to establish and run our inaugural art exhibition and sale of works representing 16 different artists. The event ran for ten days and resulted in more than a third of the works being sold at the asking price, local press coverage and, requests for a repeat event next year.

Damian Carroll

Event Organiser and Artist

Studio 8

A flat lay of tech gadgets on a white wooden surface including a virtual reality headset, a smartphone with a blurred light trail image, a laptop with a red and blue traffic scene on the screen, a game controller, a pair of glasses, a compact disc in a case, and a white pair of headphones.

Lucy has a deep understanding of the ed-tech market. She has a great sense for how to position products, and communicate with the market in a way that gains traction fast. She knows how to pull multiple levers of lead generation, is very strong operationally and happy to muck in at start ups. If you're a start up looking for traction and leads then you're in the right place!

Guthrie Denniston

CEO

Applicaa

Contact us

Let’s get started! Complete the form to send your message and we will be in touch.

INDUSTRY EXPERIENCE

  • ENERGY SECTOR START UP

    Consulted with an energy sector start-up to develop the first website, define service offerings, and establish strong market positioning. Working with the CEO and founding directors.

    RESULTS

    Consistent brand and marketing, two industry awards, securing a win and a shortlist within a year. Continues to be a very successful business.

  • SAAS TECH START UP

    Fourth employee at a SaaS technology start-up. Led all marketing activity including bringing in online webinars and demo on demands to sell products and generate inbound leads.

    RESULTS

    700% growth in the customer base within 3-years. Every sale had marketing touchpoints. Successful new product launches.

  • RECRUITMENT CONSULTANCY

    Marketing consultancy for a successful, bespoke recruitment firm requiring part time marketing support to drive content, website and case studies leading to an increase in sales.

    RESULTS

    Efforts have delivered more than 500 new subscribers and new high worth recruitment contracts. Ongoing consultancy work.

  • SIXTH FORM COLLEGE

    Consultant Head of Marketing for Sixth Form College. Undertook management of marketing team, devised enrolment campaigns including radio and outdoor ads, social media and prospectuses.

    RESULTS

    Successful fractional or short-term marketing consultancy to lead the marketing team and drive all related marketing activity.

  • FURTHER EDUCATION COLLEGE

    Led the marketing and rebranding of a major adult education college, leading the website redesign, revamp of course materials, membership magazine, and course sales strategy.

    RESULTS

    Courses quickly sold out. College members were given personalised profiles allowing seamless online bookings and improved user experience.

  • E-LEARNING START UP

    Marketing consultant for an e-learning start-up. Worked on initial PR efforts, securing coverage. Set up social media channels and worked with the team to develop the first website.

    RESULTS

    Wrote an award entry which won its category that year for 'Best New E-learning Product'. This has grown into a very successful business.

  • ART GROUP

    Working with a successful team of creative artists to scope and support their inaugural annual art show and sale of works, showcasing local talent from more than 16 creative individual artists.

    RESULTS

    Successful delivery of the show with 30% of all art on display sold at the ticket price. Local PR coverage and calls for a repeat next year.

  • PHILANTHROPY

    Working with an outdoor learning charity to improve their sales strategy, realign and boost all marketing activity and to bring wider awareness to their core purpose, their 'Why?' to drive success.

    RESULTS

    Successful delivery of summer course programme and improved marketing activity. Ongoing consultancy to deliver results.

  • INDEPENDENT SCHOOL

    Implemented a fee reduction strategy to reposition the school in the marketplace. Undertook competitor research, and data analysis and presented to the Governing Board to gain approval.

    RESULTS

    Lower fees were implemented resulting in growth in student numbers. Shortlisted for TES award for Financial Initiative of the Year.