ABOUT LUCY

Business consultancy.

I offer an external view and quickly diagnose issues and work out a plan to help you move your business forward. With 30 years of business experience across publishing, tech, public sector and start-ups, I work with Founders, Owners and Executives to provide clarity and direction.

A blonde woman in a pink floral dress and navy blazer sitting on a brown leather couch, holding a black notebook and a purple pen, smiling in a wood-paneled room with framed artwork and decorative pillows.

From publishing to technology start-up.

FOUNDER BACKGROUND

I started my career in one of London’s biggest magazine publishers where I learned how great brands build audiences and drive commercial growth. I re-engineered the editorial research library to deliver a digital first strategy providing online information to hundreds of journalists.

As a Project Manager in a website development agency, I then delivered complex projects for a range of clients, later establishing myself as a freelance consultant.

Following 3 years living in the USA, I then returned to the UK as a Director of Marketing and Communications for 5 years before moving to a tech start up as the fourth hire and Head of Marketing. Across these roles, I led projects involving change - a corporate re-brand, a complex fee reduction strategy, a market re-positioning, growth strategies and digital first lead generation techniques.

The start up scaled from 200 to 1,400 customers and from a team of 5 to 50 within 3 years. In 2023, I returned to consultancy, founding Mkt Lab to bring that same rigour and commercial focus to ambitious businesses.

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WHY MKT LAB EXISTS

Flexible business consulting.

Having a third party look at your numbers and present you with an action plan will enable you to move your business forward with confidence.

I diagnose the issues which affect the overall performance of a business and give Founders, Owners and Executives a clear strategy and goals to achieve growth.

QUALIFICATIONS

FCIM and Chartered Marketer

Fellow of the Chartered Institute of Marketing (FCIM), the highest professional CIM member level, awarded to senior marketing directors and consultants operating at board level.

Chartered Marketer a mark of continued professional development.

CIM Level 7 Marketing Leadership Programme

CIM's level 7 Marketing Leadership Programme, focused on strategic direction, scenario planning, organisational change and board level consultancy.

BSc (Hons) Business and a Post Graduate Diploma in Marketing

BSc Business degree covering all the elements of a business plus a year in industry, providing strong commercial foundations. A post graduate diploma in marketing.

Consultant expertise.

“Lucy was a pleasure to work with, highly professional, responsive and proactive throughout. She produced clear and engaging communications and was always reliable with deadlines and follow-ups. Her support made the process smooth and significantly improved the quality and consistency of our materials. Highly recommended.”
— Ruan-Ching Yu, PhD Postdoctoral Research Fellow, Division of Psychiatry, University College London

Want to work with someone who understands your business?

LEARN MORE

Whether you need a strategic diagnostic or a business consultant to step in and work with your team, the first step is a discovery call to find out your business needs.

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Book discovery call

Industry Experience

EDTECH SAAS

SaaS Tech

Head of Marketing

____

550%

Customer growth in 3 years, scaling from 200 to 1,300 UK customers.

HIGHER EDUCATION

University

Consultant

____

Sold Out

Full programme launch including branding, go-to-market and digital communications.

RECRUITMENT

Recruitment

Consultant

____

Brand Growth

Cementing a niche market position for a bespoke recruitment firm.

EDUCATION

Public Sector

Director of Comms

____

End to End

Complex fee reduction strategy and co-ed move for a large day and boarding school.

SMEs

Multiple

Consultant

____

15+

Years working with founders on brand, positioning and lead generation strategies.