CASE STUDIES

I work with organisations that need clarity, direction and commercially grounded marketing insight. These case studies highlight how I help clients make better strategic decisions, strengthen their positioning and overcome complex business challenges.

commercial SECTOR

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Sector content strategy and thought leadership.

Brand strategy, ICPs and positioning review.

Early go-to-market planning and stockist outreach.

EDUCATION SECTOR

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Succesful grant funding.

Co-education announcement and communications.

Brand identity, launch strategy and sponsorship pack.

charity and the arts

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Strategic marketing support and bookings.

If you’d like similar strategic clarity or support with a complex project, please get in touch.
My Business Clarity Diagnostic is the first step for new organisations.

INDUSTRY EXPERIENCE

  • ENERGY SECTOR START UP

    Consulted with an energy sector start-up to develop the first website, define service offerings, and establish strong market positioning. Working with the CEO and founding directors.

    RESULTS

    Consistent brand and marketing, two industry awards, securing a win and a shortlist within a year. Continues to be a very successful business.

  • SAAS TECH START UP

    Fourth employee at a SaaS technology start-up. Led all marketing activity including bringing in online webinars and demo on demands to sell products and generate inbound leads.

    RESULTS

    700% growth in the customer base within 3-years. Every sale had marketing touchpoints. Successful new product launches.

  • RECRUITMENT CONSULTANCY

    Marketing consultancy for a successful, bespoke recruitment firm requiring part time marketing support to drive content, website and case studies leading to an increase in sales.

    RESULTS

    Efforts have delivered more than 500 new subscribers and new high worth recruitment contracts. Ongoing consultancy work.

  • SIXTH FORM COLLEGE

    Consultant Head of Marketing for Sixth Form College. Undertook management of marketing team, devised enrolment campaigns including radio and outdoor ads, social media and prospectuses.

    RESULTS

    Successful fractional or short-term marketing consultancy to lead the marketing team and drive all related marketing activity.

  • FURTHER EDUCATION COLLEGE

    Led the marketing and rebranding of a major adult education college, leading the website redesign, revamp of course materials, membership magazine, and course sales strategy.

    RESULTS

    Courses quickly sold out. College members were given personalised profiles allowing seamless online bookings and improved user experience.

  • E-LEARNING START UP

    Marketing consultant for an e-learning start-up. Worked on initial PR efforts, securing coverage. Set up social media channels and worked with the team to develop the first website.

    RESULTS

    Wrote an award entry which won its category that year for 'Best New E-learning Product'. This has grown into a very successful business.

  • ART GROUP

    Working with a successful team of creative artists to scope and support their inaugural annual art show and sale of works, showcasing local talent from more than 16 creative individual artists.

    RESULTS

    Successful delivery of the show with 30% of all art on display sold at the ticket price. Local PR coverage and calls for a repeat next year.

  • PHILANTHROPY

    Working with an outdoor learning charity to improve their sales strategy, realign and boost all marketing activity and to bring wider awareness to their core purpose, their 'Why?' to drive success.

    RESULTS

    Successful delivery of summer course programme and improved marketing activity. Ongoing consultancy to deliver results.

  • INDEPENDENT SCHOOL

    Implemented a fee reduction strategy to reposition the school in the marketplace. Undertook competitor research, and data analysis and presented to the Governing Board to gain approval.

    RESULTS

    Lower fees were implemented resulting in growth in student numbers. Shortlisted for TES award for Financial Initiative of the Year.