Case Study Highlights
Founder led technology start up
SaaS Tech
Marketing and Growth
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550%
Scaling from 200 to 1,300 customers across the UK within 3 years.
Built the growth engine including brand, lead gen pipeline, Demos on Demand, webinar programme and large-scale events. Navigating the shift to fully online engagement during lockdown.
Lead generation
Demos-on-demand
BETT Show, London
Brand strategy
Higher Education
Go-to-market
Department of Brain Sciences
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Sold Out
Built the brand, go-to-market strategy and social media presence for a clinically validated dementia care programme resulting in a fully sold-out cohort.
Founder Led Service Business
Recruitment
Specialist recruitment in Education
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2-years
Positioning ESP as a specialist IT, data and finance recruiter in UK education. Content strategy included a sector salary survey as a thought-leadership asset.
Founder Led Service Business
Interior Design
Brand, positioning and social media
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Brand Positioning
A brand strategy review and clarity around market positioning including design and creative assets.
Founder Led Service Business
Bespoke DistillerySpecialist IT,
Early stockist listings
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Stockist Listings
Positioning the distillery with high-end stockists to get products stocked in key outlets.
Public Sector
Market Repositioning
Independent Day and Boarding School
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Fee Strategy
Revising the fees of a large day and boarding school to re-align the organisation in the market place and grow student numbers.
Philanthropy
Visibility and Growth
Outdoor Education Charity
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Growth Strategy
Local and wider visibility for an established outdoor education charity including PR, social media, website content and booking system.