Results across SaaS, education and beyond
Strategic marketing, growth and go-to-market. Each engagement is grounded in data and built around your commercial objectives.
EDTECH SAAS
Applicaa - SaaS Tech
Head of Marketing
____
550%
Customer growth in 3 years, scaling from 200 to 1,399 schools across the UK.
Joined as the fourth hire with no marketing function in place. Built the growth engine including brand, lead gen pipeline, Demos on Demand, webinar programme and large-scale events. Navigating the shift to fully online engagement during lockdown.
Lead generation
Demos-on-demand
BETT Show, London
Brand Strategy
— EDUCATION CASE STUDIES
HIGHER EDUCATION
UCL START Intervention
Higher Education \ Department of Brain Sciences
____
Sold Out
Built the brand, go-to-market strategy and social media presence for a clinically validated dementia care programme resulting in a fully sold-out cohort.
EDUCATION RECRUITMENT
ESP Recruitment
Specialist recruitment in Education
____
2-years
Positioning ESP as a specialist IT, data and finance recruiter in UK education. Content strategy included a sector salary survey as a thought-leadership asset.
— SME CASE STUDIES
SME
Tania Davies Interior Design
Brand, positioning and social media
____
Brand Positioning
A full brand strategy review and clarity around market positioning including design and creative assets.
SME
Fanny’s DistillerySpecialist IT,
Early stockist listings
____
Stockist Listings
Positioning the distillery with high-end stockists to get products stocked. Creation of social media assets.