The ALign framework

Strategic Marketing alignment for growth focused organisations

When marketing activity increases but growth doesn’t, the issue is rarely effort, it is alignment.

ALIGN is a structured six-week strategic programme designed to recalibrate commercial focus and restore measurable growth.

The problem

As organisations scale, marketing activity often accelerates faster than strategic clarity. Investment increases and digital channels multiply. Messaging can fragment and measurable impact becomes inconsistent. Often this is due to misalignment between commercial priorities and marketing execution.

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what IS THE align framework?

ALIGN is a leadership-level strategic alignment process designed to ensure:

  • 1. Commercial objectives govern marketing investment.

  • 2. Positioning reinforces sustainable competitive advantage.

  • 3. Resources are allocated with measurable return.

ALIGN is a strategic re-set for SMEs and growth focused businesses.

6 week align process

Week 1 : Assess - What’s working, what’s not and where are the gaps?

We establish commercial reality before strategic decisions are made. You gain:

  • Clarity on performance blockers

  • Visibility of resource inefficiencies

  • Identification of structural growth gaps

This stage involves: stakeholder interviews, review of existing strategy.

Outputs:

  • Commercial performance assessment and gap analysis

  • Identification of any current friction points

Week 2 : Locate - Competitor mapping and channel performance

Identification of potential growth areas through mapping of the competitive landscape. This includes identifying market gaps and analysis of current channel performance (digital channels eg: website, social media).

Outputs:

  • Strategic opportunity map

  • Priority audience segments defined

  • Growth focus areas drafted

Week 3 : Identify — Define messaging and positioning in the market

This is where we create your ideal strategic positioning. We create a clear value proposition, review the offers and pricing, align messaging to commercial goals.

Outputs:

  • Positioning framework

  • Commercial messaging structure

Week 4 : Guide - A focused leadership workshop

A focused leadership session to:

  • Challenge assumptions

  • Resolve competing priorities

  • Agree investment focus

  • Define stop/start/scale decisions

Outputs:

  • Agreement on a clear strategic direction for the business supported by a robust marketing strategy.

Week 5 & 6: Navigation & Strategy Build - building out the plan

We translate strategic direction into:

  • A 90-day execution focused plan

  • A sequenced 12-month roadmap

  • Defined KPI accountability and measurements.

By the end of the ALIGN process, your organisation will have:

  • Clear commercial growth priorities

  • Defined competitive positioning

  • Focused resource allocation

  • A strategic roadmap

  • Measurable performance accountability

Leadership alignment. decision confidence.

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The align framework pricing

Structured six-week strategic intervention. We work with one organisation at a time on this programme so full attention is paid to the organisation. Payment terms, 50% on commencement (kick off call), 50% on delivery (final presentation date).

Micro 1–10 people — £1,500 — Up to 5 stakeholder interviews

SME 11–49 people — £5,000 — Up to 8 stakeholder interviews

Larger/complex 50+ people — £8,000 — Up to 10 stakeholder interviews

If stakeholder count or complexity is higher, we’ll confirm scope and price after a short fit call.

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