— BUSINESS INSIGHTS BY MKT LAB
Are you running your business on gut feeling?
Business Insights gives founder-led service businesses a live dashboard and monthly expert analysis, so you always know what your marketing is doing and what to do next.
Dummy data for illustrative purposes.
— SOUND FAMILIAR?
You’re busy. But is your marketing working?
You're posting, emailing, networking, but you have no idea which of it is actually bringing in clients. Growth has plateaued and you don't know why.
You log into five different platforms but can't see the bigger picture.
You track activity, posts, emails and events but are not sure if any of it is working.
You don't have time to analyse your own marketing, you're too busy delivering for clients and teams.
You suspect some channels aren't working but can't prove it, so nothing changes.
One dashboard. Monthly analysis. Total clarity.
— THE SOLUTION
Business Insights by Mkt Lab pulls your marketing data from across your channels into a single live dashboard, updated automatically every month.
Every month you receive a plain-English expert analysis of your performance. What moved, why it moved, and exactly where to focus your energy next.
We don't just show you the numbers. We tell you what they mean, and what to do next.
SIMPLE PROCESS
How it works
From sign up to your first dashboard in under a week.
We set you up
We connect your platforms, build your personalised dashboard and set up your Annual Goals panel within 3–5 working days.
Your dashboard goes live
You get a secure login to your own live dashboard. See your key metrics, track your goals, and compare month by month, whenever you want. The dashboard will be fully updated once a month.
We send your analysis
Every month you receive a clear expert summary, what moved, why it moved, and exactly what to focus on next. Written by a qualified marketer and Fellow of the CIM.
— FULL VISIBILITY
What gets measured?
Additional channels including Facebook, YouTube, HubSpot and LinkedIn available on Growth and Elite plans.
— IS THIS FOR YOU?
Built for founder-led
service businesses
You run a consultancy, coaching practice, therapy service, legal or financial firm
You have 1–10 people and no dedicated marketing manager
You're between £50k–£150k revenue and ready to grow intentionally
You're tired of guessing which parts of your marketing are working
You want expert eyes on your numbers every month, without hiring a full-time marketer
This isn’t for you if…
you want a purely self-service tool with no human input. There are cheaper options for that. Business Insights is for founders, CMOs and CEOs who want both clarity and direction, not just a simple data dashboard. Business Insights comes with a monthly analysis and suggestions.
“I could probably make sense of some of it, but I wanted the full analysis.”
TRANSPARENT PRICING
Simple, honest pricing
One set up fee. One monthly subscription. No hidden costs.
No long-term contract. Cancel anytime with 30 days notice.
QUESTIONS
Frequently Asked
Do I need to be technical to use it?
Not at all. You log in, you look at your dashboard. That's it. We handle every technical aspect of the setup and maintenance.
What platforms do you connect to?
Starter includes Google Analytics, Instagram and Mailchimp. Additional platforms, Facebook, YouTube, HubSpot, LinkedIn, are available on Growth and Elite plans.
How long does the set up take?
Once you've granted us access to your platforms, your dashboard is typically live within 3–5 working days.
Can I see it before I commit?
Absolutely. Book a free 20-minute demo and we'll show you a live example of the dashboard. No hard sell, no obligation, just clarity.
What if I don’t use all 3 platforms?
No problem. We connect whatever you have and work around your business. The dashboard is built to suit you, not the other way around.
Is there a contract?
No long-term contract. You pay month by month and can cancel with 30 days notice. The one-off setup fee is non-refundable.
— BUSINESS INSIGHTS BY MKT LAB
Built by a marketer. For business owners.
Business Insights by Mkt Lab was built by Lucy Brook, Founder of Mkt Lab and Fellow of the Chartered Institute of Marketing (FCIM).
After years of working with service businesses and watching founders make expensive decisions based on incomplete information, Lucy built the dashboard she wished her clients already had and added the monthly analysis that makes the data actually useful.
FCIM
Fellow of the Chartered Institute of Marketing, the highest professional marketing qualification.
15+
Years working with founder-led service businesses across the UK.
Mkt Lab
Marketing Clarity.
Business Growth.
Ready to know what your marketing is actually doing?
Book a free 20-minute demo, We’ll show you a live dashboard and what your data could be telling you.
No commitment. No hard sell. Just 20 minutes and a live demo.