september 2025
Have you got an external view of your business?
When you're in the thick of running your business, it can be really tricky to see things from an external point of view. We all get too close to it!
I’ve recently been working on a business diagnostic for a business and really enjoyed the process. Sometimes looking at something from an outsiders view can give a completely fresh perspective on things.
It’s always fascinating stepping into a business and seeing it through the eyes of a customer or, a visitor who has no prior knowledge.
Often, there are small tweaks that can make a big difference! In this case, we uncovered some simple, low-cost ways to strengthen marketing and grow sales, while saving the business money.
A diagnostic report can be light touch, reviewing marketing channels, brand assets, values and positioning or, it can be a deeper dive that also looks at finance, operations and team perspectives with 1-2-1 interviews.
If you’re curious about how this might help your business, feel free to drop me a line at lucy@mktlab.co.uk.
Own Your Own Website
When you book a website developer, always make sure you own your domain.
I’ve seen developers own domains they’ve registered for clients. If the client wishes to work with another developer down the line, it can be difficult to regain control of your domain. This can restrict your online identity if you wish to move to a new provider.
Thankfully this is rare and most developers won’t do this but I have seen the stress it can cause for business owners.
Always make sure you can fully edit your own content too!
I’ve worked with owners who have needed to go back to the developer to get changes made to their website content because the developer has hard-coded the headers, footers, menus and other items on the website.
This shouldn't be the case and a good developer will always allow easy editing of the website by any third party. Most are great and will do this for you.
So, if you are setting up your business or building a new website for an existing business you own, make sure you register the domain in your own name and ensure you can edit all your content.
We're Back at The Business Show!
We're back at the Business Show in November at the ExCel Centre in London and are delighted to be exhibiting again.
https://www.greatbritishbusinessshow.co.uk
This vibrant show brings together a host of SMEs and business owners from across the country to visit exhibitors and chat with fellow business owners.
We will be on Stand Number B1651 and look forward to mixing with exhibitors and businesses.
Last year we really enjoyed it and met loads of people.
This year, we have 2 great raffle prizes on offer!
1. 1 FREE day of marketing (8-hours) worth £500.
2. A marketing diagnostic report worth £1,500.
Plus we will have plenty of goodies on the stand too! We hope to see some of you there! 🍫