JUly 2025
The Hidden Struggle of Wearing Too Many Hats
Small business owners have to wear many hats and marketing frequently ends up on the back burner. Many entrepreneurs feel overwhelmed by marketing and uncertain whether their efforts will produce the results they need.
73% of small business owners have a lack of confidence in their current marketing strategy according to this 2024 report by Constant Contact.
Lack of confidence stems from a common scenario: owners know that marketing is important, but struggle with limited time and a clear plan to execute it. This report showed that 56% of respondents spent 1-hour or less per day on marketing.
The top areas mentioned that needed marketing support included: social media management, marketing strategy, email marketing and contact management.
These insights clearly show that business owners understand the importance of marketing but lack the time, resources or knowledge to execute it.
Quick Actions to Take
What could you do this week to share your business with more people?
Join a networking group to meet new people and chat about your business.
Schedule social media posts in advance - a month ahead gives you breathing space!
Review your website, is it working for you?
If you need any support with your marketing on a flexible, day-rate basis, drop me an email lucy@mktlab.co.uk I’d be glad to help!
Book a Regular Marketing Meeting with Yourself!
One way to help yourself with more streamlined marketing is to schedule a monthly or weekly one-hour meeting with yourself (or your team) purely for marketing. Block it out in your calendar in a regular time slot.
In that hour, you’re not executing marketing tactics. You’re reviewing what’s been done, what’s working, and what one or two things to focus on next week or month.
It could be checking whether your last LinkedIn post got engagement, reviewing your website enquiries, or brainstorming content for the next four weeks.
Think of it as your business’s marketing pulse-check!
Over time, this habit builds confidence, consistency, and momentum in marketing.
For more marketing tips and support, visit my website at www.mktlab.co.uk
Time for Rest and Relaxation
It is July (almost August!) and summer should not be complete without at least a little time for rest and relaxation.
Spending time with family and friends can be restorative. Having a break from your business certainly is!
Little things go a long way - this summer I have not gone anywhere exotic but have managed to…
Swim in the sea (in Ireland!)
Remove myself from work for a week
Spend time with family & friends
Have a spa day with my daughter
Small things, big impact!
I hope all you busy business owners are also taking at least a short break!
Happy summer 😀
If you are planning now for Autumn and would like a free consultation call to see how I can support your marketing, click here.