March 2026
Hello, if you are new to this newsletter, I'm Lucy.
I'm a marketing strategy consultant with 20 years of experience and Founder of Mkt Lab.
You've landed here so there's a good chance something in your marketing may feel off, or you want to know how to improve it! Maybe you're doing a lot but not seeing results.
Maybe you're unsure which channels to focus on. Or, your messaging has drifted so far it no longer sounds like you.That's not a marketing problem. It's often a clarity issue.And it's exactly what I help businesses to fix.
Over the next few months, I'll be sharing practical insights on marketing strategy, alignment, and commercial clarity straight to your inbox, no filler.
The kind of thinking I share with clients, made available to you for free.But first, here are three questions worth looking at this month:
1. Can you explain in one sentence how your marketing connects to your commercial goals? Most people can't and it's worth fixing.
2. Which channel is driving enquiries for you?Not which one you post on most. Which one is actually working!
3. When did you last step back and look at your marketing as a whole? Not a campaign review. A whole strategic review.
If you'd like to explore what marketing alignment could look like for your business, I offer a Marketing Clarity Consultation, a focused 30-minute session, where we look at where things are, and what needs to change.
Book Clarity Callhttps://mkt-lab.moxieapp.com/public/30-minute-meeting-1
Inside the Business, Episode 3 is live!
I am delighted to share links to Episode 3 of Inside the Business where I chat with Tania Davies of Tania Davies Interior Design.
Tania trained at the prestigious Inchbald School of Design in London following a prior career in strategy within the commercial sector.
She established her studio in 2023 and has loads of insights to share plus things she's learnt along the way.
If you own a business and would like to be on a future episode, drop me an email at lucy@mktlab.co.uk.
Links to watch Episode 3