June 2026
Most marketing reports tell you what happened but very few tell you what to do about it.
If you're a CEO, Founder or Owner of an SME, the marketing reporting you usually see was probably built for the marketing team. Reports on opens, clicks, impressions and reach are useful for the marketing team and those actively managing the channels but not necessarily useful for the CEO, Owner or Founder.
What you need is a single, honest view of whether your marketing is moving the business forward towards its core goals, where to push and where to invest.
That's why I built Business Insights by Mkt Lab.
The problem with most marketing dashboards
Most dashboards show what has happened and what's easy to measure. As a business owner or founder you want to know: did marketing change anything about the business this month? Did it move the needle towards the overall goals?
Common symptoms:
You read the report, file it, and make decisions on instinct.
The numbers go up, but enquiry quality doesn't always match.
Each channel reports separately and nothing tells you the whole story.
Marketing spend grows but you can't connect it to revenue.
What Business Insights does differently
It pulls data from your marketing platforms into one monthly view, structured around your commercial goals rather than around your channels.
Each month you see:
What changed in the business. What's working and what isn't.
What marketing did. Which activities produced those changes and how?
Where to focus next month. A short list of what to focus on next.
Who it's for
This isn't for everyone. It's built specifically for:
CEOs, Founders, MDs and Owners of UK SMEs.
Businesses spending meaningfully on marketing and wanting confidence in return.
Leaders who want a monthly board-ready view.
If you already have a strong in-house team and a robust dashboard that's genuinely working, you probably don't need this.
If you have a small or single person marketing team, no clear reporting method, or you are not sure of the ROI from marketing activity, then this is for you.
The shift
The shift is not from "less data" to "more data". It's from data you have to interpret, to data that is explained and makes sense.
The leaders who get the most out of their marketing in 2026 are the ones who can look at it once a month, in one place and know what to do next.
Email me on lucy@mktlab.co.uk to find out more about Business Insights Intelligence and how it could work for your business.
Lucy Brook FCIM is the founder of Mkt Lab, a marketing strategy consultancy working with UK SME founders, MDs, and marketing leads. With 20+ years of experience across commercial, education, and not-for-profit sectors, she helps ambitious small businesses build the marketing clarity they need to grow with confidence.