november 2025

I’m usually the first to recommend smart automation...

Email systems and workflows save a lot of time and effort if you are running a small business.

However, after The Business Show in London in Nov, I tried something new. I came away with two sets of leads.

• One group had been scanned via the event app.

• The other had filled in a form on my website.

Instead of feeding both lists straight into an email tool, I chose a different route for some of them.

For 18 business owners, I sent a genuinely personal email.

I looked at their websites, read about their businesses and mentioned something specific that had caught my eye.

No templates.

No automation.

Of those 18 messages… 7 businesses booked meetings.

Almost a 40% conversion rate from email to meeting.

And those conversations?

They were genuinely brilliant and interesting!

Real business owners, real challenges, real ambition. From growth decisions, to marketing strategy, to “what do I prioritise next?, to new product launches, a host of really great issues to get stuck into.

The Lesson?

When you’re a small business, you don’t always need more marketing. Sometimes, you just need better, more human marketing.

Automation of course has its place but so does personalisation, context and connection.

One well-considered message could outperform 100 automated ones!

Special Offer Until January 2026!

If your marketing feels messy, unclear or just plain confusing, this is built for you.

My Business Diagnostic & Plan is designed specifically for small businesses and start-ups who can’t afford to waste time or money “trying things” and hoping they work.

For £99, you get a 30-minute discovery call, a clear slide-deck summary report showing what’s working, what’s holding you back and what to prioritise plus a simple Google Sheet action plan you can follow yourself to get implementing!

It’s clarity without the waffle, jargon or expensive retainer!

Entry Level Diagnostic Report

Right now it’s £99.

From January, it becomes £195.

Not because you’re getting less now but because it delivers far more value than the price suggests.

If you’ve been stuck in “busy but not growing” mode, this is your nudge to stop guessing and start making confident decisions based on what your business really needs.

If you’d like a clear, calm plan for your marketing in 2026, this is a great place to start!

Book here ➡️ www.mktlab.co.uk/shop